Sidrons Jewelry is an initiative taken by Namita Nanda. She is a self-taught designer that carefully studied the entire process and various techniques of jewelry design through extensive research, mentoring and study under expert artisans from around the world. Avant-garde yet classic in inspiration her designs eclectic, bold, and sophisticated pieces that are built around each stone. She has quickly become recognized for her unique craftsmanship, as well as creative incorporation of fascinating stones into contemporary, luxury and statement making jewelry.

Jewelry, however changes depending upon what a woman is wearing, keeping this in mind she has designed beautiful earrings, rings, bangles and necklaces. Observing Indian Tradition she intended all the jewelry in such a way that it will became a perfect gift for a woman for any significant occasion or any auspicious day.